There were new iPhones of course. But Apple also moved into the living room with an upgraded streaming TV box and unveiled an iPad Pro aimed at reviving the flagging tablet market.
Apple sent out invitations to an October 16 event expected to spotlight updates to its line of iPad tablet computers.
Apple on Monday unveiled new operating software it hopes will create a seamless experience for users flitting between its coveted mobile devices and popular Macintosh computers.
Apple on Wednesday courted investors with stock split plans as hot iPhone sales pushed up profits while underscoring pressure for the company to unveil "the next big thing."
Tablet computer sales soared last year with Android-powered devices dethroning iPads atop a booming global market.
Apple gobbled up $14 billion worth of its shares in the two weeks after earnings figures disappointed the market.
Record iPhone and iPad sales pushed Apple quarterly revenue to a new high but shares tumbled Monday over concerns of weaker profits ahead in fierce mobile gadget markets.
Apple is considering launching a mobile-payments service for its iPhone and iPad, which would compete with major players such as PayPal, The Wall Street Journal said Friday.
Decades before changing the world with iPhones and iPads, Apple transformed home computing with the Macintosh.
Tablet computers have been one of the hottest items in tech in recent years, but sizzling growth is likely to slow in the coming years, a market tracker said Tuesday.
Taiwan's Foxconn, the maker of iPhones, iPads and other electronics in China, said Thursday it would invest $40 million in the United States to ramp up manufacturing of high-end products.
Apple has unveiled the "iPad Air", a slimmer version of its top-selling full-size tablet, and a revamped iPad Mini, bidding to fend off rivals who have eroded its market dominance.
Apple is on Tuesday expected to show off slick new iPads to take on rival tablet makers during the prime year-end holiday shopping season.
Sizzling hot tablet sales have cooled a bit but should re-ignite with the release of a new iPad model later this year.
Google released an upgraded version of its popular maps app for Android-powered smartphones and tablets that ditches a Latitude feature that let people share locations with family or friends.
Apple's chief dealmaker acknowledged Thursday that prices of best-selling ebooks rose after the tech giant launched iPad book sales in 2010, but denied any role in a plot to fix prices.
Jonathan Coon turned heads Wednesday with iPad software that lets people try on sunglasses by manipulating 3-D images of themselves from the neck up.
Apple shares slid about 10 percent Wednesday after the tech giant posted record profits and sales of its iPhones and iPads but offered a disappointing forecast for the coming months.
Concerns that the latest iPhone may not be a hit in China caused Apple shares on Friday to extend their slide from a record high price hit in September.
The iPad mini made its low-key debut Friday when sales began in Asia, as Apple hurled the latest salvo in its battle against rivals Amazon, Google and Samsung.