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First Changellenge Cup held in Kazakhstan 25 января 2014, 00:35

Winners of the 1st business case solution Changellenge Cup Kazakhstan have been awarded in Almaty-based International Academy of Business.
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The Winners of Changellenge Cup Kazakhstan. ©Dmitry Khegai The Winners of Changellenge Cup Kazakhstan. ©Dmitry Khegai
Winners of the 1st business case solution competition Changellenge Cup Kazakhstan have been awarded in Almaty-based International Academy of Business, Tengrinews reports. The Changellenge Cup is held every year since 2007 in Russia, but in Kazakhstan it was held for the first time. This championship is considered one of the leading headhunting platforms. The contest is a place for blueprint companies to meet and apprize talented students from more than 250 universities of the post soviet space. Nearly 700 people participated in the Changellenge Cup Kazakhstan. 89 of the participants represented the Almaty-based International Academy of Business (IAB). Those who wanted to take part in the Cup had to form teams of four people and register on the official website of the Changellenge Cup Kazakhstan before November 29, 2013. The participants from not only Kazakhstan but from the whole post soviet space could participate in the Changellenge Cup Kazakhstan. The Cup kicked off on November 30, 2013. The task was to solve a Harvard level business case its (description took 50 pages). The teams had until December 4 to come up with their solutions and be ready to present them. After going through Power Point presentations the jury selected 20 teams for the finals on December 6. The task for the finals was the same: the teams could improve or rearrange it. During the final the participants made a 10-minute presentation for managers of Mars, Strategy Partners Group, Danone, Ernst & Young and Sanofi companies on December 11. The jury evaluated the students' analytical skills, team working and presentations. Those who didn’t make it into the finals were given the High Quality Analysis Award, which is also a very valuable certificate for their curriculum vitae. The task was to design an efficient development strategy for a new product of Mars Company that would meets all the requirements of the modern FMCG market in Kazakhstan, find a market niche for it, create the product formula and set up the production process. UP team presented the best solution. The team included master's degree students and graduates of the IAB. Now they have a right to skip one stage of selection if they chose to apply to Ernst & Young for a job. They also got an invitation to a dinner with top-managers of Strategy Partners Group and an excursion at Mars Company's headquarters. Besides, each team member received an small intensive in the form of a 10 thousand tenge ($65) certificate. BIG 4 team that included master's degree students of the IAB won the second place of the Changellange Cup Kazakhstan. Yekaterina Butorina, one of the co-founders of the Сhangellenge Cup, said that the project was established in 2007 by a group of MGIMO University (Moscow-based State University of International Relationships) graduates. "It began when we graduated from MGIMO and wanted to get a job in some prestigious company, but nobody wanted to hire us, despite our high-profile education. Traveling abroad we saw our problem: we got a good theoretical base in MGIMO, but little practical experience. And we realized that practice in the form of business case solutions could help us find common ground with employers," Butorina said. She said she was pleasantly surprised at the level of solutions, proposed by the participants from Kazakhstan. "Although the competition was held in Kazakhstan for the first time and Russian teams have a five-year experience, Kazakhstan students and graduates performed good as Russian ones," she pointed out. "We promise that in the future we will write cases on Kazakhstan's companies too and use real-life examples and experience to show what business in Kazakhstan is like and how it is developing," Butorina said.

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