Kazakh graphic designer, model Aya Shalkar opens hearts with Ash Wear25 august 2015, 21:40
Shalkar, 19, founded Ash Wear clothing brand (instagram.com/ashwear_/)inspired by the philosophy of simplicity and openness. The name of the brand “Ash” translates from Kazakh as “open”. It also coincides with Ayaulym Shalkar's initials (A.Sh)
T-shirt with "Kozindi", "Sanady" and "Zhuregindi" referring to the philosophy of opening one's "Eyes", "Mind" and "Heart" Photos © ashwear.net
The first collection was made in Kazakhstan from organic fabric. The young designer entitled her first collection Zhuregindi Ash, which translates from Kazakh as Open Your Heart. The collection is limited and can be purchased at the Kazakhstani store Experimentarium at Dostyk Plaza in Almaty. In the future, the brand plans to expand, but meanwhile, the “open” tees can be purchased only in Almaty.
Launch party. Photo © instagram.com/ashwear_/
Men's collection. Photo © ashwear.net
The launch party of Ash Wear took place at Experimentarium on August 22.
The collection features temporary tattoos, “Tatty” (tasty) candy and “Kua bol, zhuldyz” that comes from a classic Kazakh song performed by Dos Mukasan and Rosa Rymbayeva. “Kua bol, zhuldyz” refers to one’s happiness shared and witnessed by stars and universe.
Temporary tattoos. Photo © ashwear.net
Currently, Aya Shalkar studies graphic design in one Europe's leading schools Die Angewandte in Vienna. She was signed with Stella Models in Vienna.
Photos courtesy of instagram.com/aya_shalkar
Reporting by Aizhan Tugelbayeva, writing by Gyuzel Kamalova