A policeman's wife was shot dead and then set on fire in front of terrified shoppers at a busy market in Thailand's violence-ridden deep south in an apparent revenge attack, AFP reports according to the officials.
The 28-year-old Buddhist woman was gunned down on Sunday afternoon as she returned to her car from a market in the Ratapanyang area of Pattani province.
A local police officer said a note left at the scene indicated the attack was in revenge for the deaths last week of three Muslim brothers -- aged three, five and nine.
Insurgents blame Thai authorities for the boys' murder -- although there has been no official evidence to back up the claim.
The latest killings raise the spectre of a spiral of tit-for-tat killings between Muslims and Buddhists in Pattani.
The restive region is one of three Muslim-majority provinces in the grip of a bloody decade-long insurgency that has claimed over 5,900 lives -- the majority of them civilians.
After being shot, the woman's body was torched in front of market goers, the police officer told AFP, but no-one had come forward with information fearing retribution from the attackers -- who are suspected militants.
Last Monday, the Muslim brothers were gunned down in front of their home in neighbouring Narathiwat province. Their pregnant mother and father were also shot in the attack but survived.
"We will keep killing you as long as you are still on our land," the letter said, according to the officer who added Sunday's victim was "an unarmed, soft target from the Buddhist community".
Srisompob Jitpiromsri, at Prince of Songkla University in Pattani, said the boys' deaths "have set off a chain-reaction which will be hard to control unless authorities can bring to justice their killers".
"The insurgent movement is taking their deaths as an opportunity for revenge. Local feelings over this are running very high," he said.
The insurgents want a level of autonomy from Thailand, which annexed the region over a century ago.
They accuse Thai authorities of riding roughshod over the local Melayu culture as well as widespread human rights abuses.
There have been more than 40 killings since the start of the year across three southern provinces.
Experts say the spike in deaths is linked to the stalling of peace talks while the Thai government struggles to curb anti-government protests in Bangkok.
Rebels, including those from the shadowy Barisan Revolusi Nasional which is believed to command many of the grassroots fighters, have made a series of demands so that peace talks can continue.
As yet there has not been a full response from the Thai side.
Dozens of children have been killed either by insurgents or security forces since the start of the bloodshed in 2004 and nearly 400 others wounded.
Following the shooting of the boys the United Nations Children's Fund (UNICEF) condemned attacks on children in Thailand's deep south.