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Italy's Autogrill extends US deal with Starbucks

24 march 2011, 16:43
0
Photo courtesy of scrapetv.com
Photo courtesy of scrapetv.com
Italian restaurant group Autogrill and US cafe giant Starbucks on Thursday announced a 10-year extension of their partnership in the United States and plans to open 120 new outlets, AFP reports.

"Autogrill Group... and Starbucks Corporation extended their relationship to open and operate Starbucks locations," the partners said in a statement issued on both sides of the Atlantic.

"Over the next 10 years the agreement is expected to open in North America 120 new Starbucks locations operated under license by Autogrill," in addition to more than 360 that Autogrill currently operates worldwide, which generated total revenues of over $450 million (340 million euros) last year.

The exclusive agreement is for restaurants at "travel channels" - in airports and at highway rest stops.

The contract extension strengthens "the strategic collaboration between the two companies who will look at new development opportunities in the other countries where Autogrill operates," the statement added.

Autogrill and Starbucks also plan to work together to use some points of sale as 'learning laboratories' in which to test new concepts and services.

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