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Building online presence of EXPO-2017 in Astana: promotion strategy offered

23 march 2014, 12:51
Logo of EXPO-2017
Logo of EXPO-2017
The organizers of the EXPO-2017 have presented a plan for the online marketing strategy of the upcoming exhibition in Astana, Tengrinews reports citing the official website.

Asel Kozhakov of the organizing committee emphasized the importance of online feedback concerning the EXPO-2017. Ms. Kozhakova added that a marketing company has been hired to analyze online negative feedback and criticism to bring better solutions.

“Through monitoring social networks we look for and analyze negative comments. We also monitor general feedback to offer better solutions to issues,” Ms. Kozhakova said.

The information gathered is used to better position the EXPO-2017 through PR campaigns. She stressed that the organizers are not hiring any commentators or creating bots to leave only positive comments online.

$4.4 million will be invested into the promotion of the EXPO-2017 in the Kazakhstan and foreign media. More than $40 thousand will be allocated to organise press-tours for bloggers and journalists. Almost $200 thousand will be spent to ensure strong online presence.

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