13 October 2015 | 16:59

Facebook to test mobile app shopping tab

ПОДЕЛИТЬСЯ

©REUTERS ©REUTERS

Facebook said Monday that it will begin testing a shopping tab for its mobile app as it works to ramp up advertising and online commerce offerings, AFP reports.


Иконка комментария блок соц сети

Facebook said Monday that it will begin testing a shopping tab for its mobile app as it works to ramp up advertising and online commerce offerings, AFP reports.

Mobile advertising accounts for some three-quarters of the leading social network's revenue, and it is out to make even more money by weaving the ability to buy items more tightly with marketing messages.

"On Facebook, we've seen that people are coming to our platform not only to connect with friends and family but also with products and brands," the Silicon Valley-based Internet firm said in an online post.

"We want to build native experiences that make it easier for both people to discover products on mobile and businesses to drive more sales."

Facebook introduced a new ad format that lets people smoothly complete purchases inside the social network instead of being taken to outside websites that could stall or delay the process.

In coming weeks, Facebook will begin testing a Shop section where people can "discover, share, and purchase" products that they may currently seek out in various locations such as News Feed or Pages at the social network.

A small number of US partners will take part in the Shop section test, with an eye to expanding offerings if the results are promising.

Some new products, such as Carousel, which allows marketers to display assortments of products and links in a single ad, have been previously launched.

Facebook has  also introduced "Buy" buttons to streamline purchases at the social network.

Читайте также
Join Telegram
Countries you shouldn't go to in 2025
Elon Musk broke his own world record
Storm warnings issued across Kazakhstan
Dollar rose by 3 tenge in Kazakhstan
The most trendy gifts for 2024 Holidays
Strike in Zhanaozen: New details emerge
Volcanic eruption has begun in Iceland
Bitcoin reaches all-time high again
Лого TengriSport мобильная Лого TengriLife мобильная Иконка меню мобильная
Иконка закрытия мобильного меню

Exchange Rates

 498.58   523.88   4.74 

 

Weather

 

Редакция Advertising
Социальные сети