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Toyota announces the winners of the 6th regional professional skills competition: Toyota Motor Kazakhstan Skills Grand Prix 2025.
The competition has been held among employees of the company’s official dealer centers worldwide for many years and is a vivid expression of Toyota’s core philosophy – “Customer first”.
The regional professional skills and service quality competition for Toyota and Lexus dealer network specialists in Kazakhstan and Kyrgyzstan was held for the sixth time and traditionally consisted of two stages. The first, qualifying stage was organized within the dealer centers in the format of online testing. This year, it began in August and attracted over 100 dealership employees from the region. The second, final stage was held in person in Almaty at the Toyota Academy, where special zones were set up for participants to showcase their skills. The final took place on October 7–9, 2025, with 28 top specialists from various cities competing.
The main goals of the competition are to evaluate the effectiveness of the company’s unique training programs for Toyota and Lexus dealership employees – from basic to advanced levels-and to spread best practices in customer service across the dealer network.
For participants, the competition fosters healthy competition, increases motivation for professional growth, helps find new solutions, and improves work quality.
“Through this competition, we aim to raise awareness among dealership managers about the importance of providing high-quality customer service. This is achieved by improving employees’ knowledge and skills. The competition allows us to determine their level of training and identify areas for professional growth. This is very important for the company to understand which direction to move in, as customers change and technology does not stand still,” said Vitaliy Venchakov, General Manager of Toyota Distribution Center, Toyota Academy, and Toyota Technical Department.
The competition continues to gain momentum. Not only is the number of participants growing year after year, but also the number of categories: while the national competition originally started with just one category, this year company specialists competed in five.
Automotive Technician
One of the oldest categories in the region, traditionally attracting the largest number of participants. Contestants demonstrated professionalism in vehicle diagnostics and repair: in-depth knowledge of vehicle design and technical features, adherence to repair technologies and processes, knowledge of spare parts and materials, and even physical endurance. Equally important was showcasing customer communication skills: polite and courteous interaction, and the ability to work quickly and efficiently without compromising the high-quality standards of the Toyota and Lexus brands.
Winner: Ishtayev Ikhtiyar (Toyota Center Bishkek)
2nd place: Kairkanov Arman (Toyota Center Kostanay)
3rd place: Idrisov Ruslan (Toyota Center Zhetysu)
New Vehicle Sales Consultant
Sales consultants demonstrated excellence in vehicle presentation up to the moment of delivery to a satisfied customer and in selling dealership services.
1st place: Turabayev Alisher (Lexus Astana)
2nd place: Abdikadyr Dinara (Toyota Center Kyzylorda)
3rd place: Keneskhan Alikhan (Toyota City Almaty)
Customer Service Specialist
Customer service specialists showcased composure, professional skills in handling complex inquiries both by phone and in person, as well as the ability to work with customer satisfaction survey results.
1st place: Pernebayeva Indira (Toyota Center Kyzylorda)
2nd place: Kunanbayeva Dana (Toyota Center Kokshetau)
3rd place: Espanova Zamzagul (Toyota City Astana)
Service Advisor
Service advisors competed in their ability to work with customers during after-sales service-from vehicle intake to accessory sales and handover.
1st place: Abirov Pavel (Toyota City Almaty)
2nd place: Dzhusupov Mirat (Toyota Center Pavlodar)
3rd place: Usmanov Ruslan (Toyota Center Bishkek)
Certified Used Car Inspector
This category was introduced for the first time this year. The inspector’s task is to assess the vehicle and identify all hidden repairs and defects – skills that were directly tested in the competition.
1st place: Fomushkin Konstantin (Toyota Center Astana)
2nd place: Pavlov Vladislav (Toyota City Almaty)
3rd place: Bashpanov Yermek (Toyota Center Kostanay)
The conditions for each competition task were as close as possible to real-life scenarios. Strict time limits were applied; each task was allotted just 30 minutes. A judging panel consisting of Toyota and Lexus experts monitored the process. Winners received trophies, which remain with the dealership, as well as personalized award plaques and cash prizes.
Toyota is proud of every competition participant, as it is thanks to such professionals that the brand maintains a high level of service and customer trust. The company emphasizes that the remarkable skills, deep theoretical knowledge and high practical expertise – demonstrated at the competition are part of the everyday work of Toyota and Lexus dealer centers, which are focused on quality, customer-centricity, and continuous service improvement. At the same time, the quality bar is raised every year.
The company’s leadership notes that the development of a modern high-tech society is impossible without the professional growth of technical specialists. Their professionalism and mastery largely ensure the long-term quality and reliability of Toyota vehicles and the high level of customer satisfaction.
Photos: Toyota Motor Kazakhstan
