Beautiful or Average: Dove and controversy

Dove has done it again. Five cities across the globe. Two doors. Which one would you choose? The Choose Beautiful campaign went viral with the video offering women to choose “Beautiful” or “Average”. The experiment attempts to show that beauty is not about people’s perception of you, but about your own state of mind and perception of the self. And, it seems, what could go wrong with a campaign aiming to empower women?