“If you can’t afford a loaf of bread, take it for free” says a poster in one of Talgykorgan shops. It is not a marketing trick but the owner’s way of sharing kindness with people. In one week the news about the bakery spread on the Internet and now many entrepreneurs want to follow the example of the bakery. The owner of the bakery Daniyar Talipov opened his business in 2013 thanks to the Kazakh government-run program Business Road Map 2020. The poster remains in the store since the opening day. Talipov said that they would continue giving away loafs of bread. In one month, the bakery gives away around 300 loafs of free bread. The bakery owner added that there are some other owners of shops that are too willing to give bread for free.