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JADO Fashion House to present zipper collection in Kazakhstan Fashion Week

12 april 2012, 18:50
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"Forbidden Dances" collection was presented by JADO in 2011 KFW. ©Vladimir Dmitriyev
"Forbidden Dances" collection was presented by JADO in 2011 KFW. ©Vladimir Dmitriyev
There were both men's and women's clothes in the collection. ©Vladimir Dmitriyev
There were both men's and women's clothes in the collection. ©Vladimir Dmitriyev
Zhadyra Sakhiyeva, executive director of JADO production. ©Yaroslav Radlovskiy
Zhadyra Sakhiyeva, executive director of JADO production. ©Yaroslav Radlovskiy
JADO Fashion House will show its A Whisper of Zipper 2012/2013 autumn-winter collection in the forthcoming Kazakhstan Fashion Week, Tengrinews.kz reports.

According to Zhanat Altayeva, Fashion House’s production director, the collection is done is whole colored and there are black, red, orange, beige colors, yellow and green tints and brown with tints of gold. Soft fabric with a stretch base is used in creation of the collection. Knitted fabric prevails.

The main attribute in every model trimmings is a golden zipper that has a semantic connection with a lightning bolt (the same word is used for "zipper" and "lightning" in the Russian language). A golden tint was chosen intentionally, because this is one of JADO Fashion House’s brand colors.

Special features of the collection are originality of forms, geometry and shape, combination of comfort and sophistication, minimalism and sex appeal. They are used to create an image of a practical woman who is able to move through any time and in any space. These clothes have got a dignified style and are comfortable at the same time. Designer’s shoes, jewellery and fashion accessories supplement the image.

The show will be accompanied by JADO band soundtracks. The collection will be presented in the second day of Kazakhstan Fashion Week. The event will take place in Almaty on April 19-21, 2012.

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