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Kazakhstan e-commerce market will grow 9-fold by 2015: i-MIX-2012

12 июля 2012, 17:24
Photo courtesy of dgt.kz
Photo courtesy of dgt.kz
Konstantin Gorozhankin. Photo courtesy of ipr.kz
Konstantin Gorozhankin. Photo courtesy of ipr.kz
Kazakhstan's e-commerce market is expected to grow nine times by 2015, a href="http://tengrinews.kz/ " target="_blank">Tengrinews.kz reports, citing Konstantin Gorozhankin from Processing.kz as saying at the II Kazakhstan i-MIX-2012 internet-conference.

According to him, e-commerce market constitutes only about 0.45% of the overall market at present. Its share is expected to double by the end of 2012. The share of e-commerce will reach 1.8% in 2013 and 2.7% in 2014. It will make 4% in 2015 amounting to $3.6 billion. According to Gorozhankin, these are the figures that reflect the reality.

The speaker referred to Kazakhstan Temir Zholy Kazakhstan national railway company’s experience. The carrier sold 21 thousand tickets via Internet in the first three months of 2011. The company sold 260 thousand tickets on-line in the same period in 2012.

Gorozhankin said that according to the global experience, people start buying things over the Internet after internet penetration exceeds 20% from all the users of commercial services. Kazakhstan reached this threshold in the beginning of 2010. There is one more condition that was identified through polls: Internet-users spend at least two years in the Internet before they start buying things online. The speaker concluded that Kazakhstan would experience a surge in e-commerce market in 2012-2013.

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