Kazakhstan advertising to reach new level thanks to Cannes Lions

First Young Lions contest will be held in Kazakhstan for young professionals in advertising, marketing and communications, Tengrinews.kz reports. The national contest will be held under the aegis of the world famous advertising festival Cannes Lions-2012, a representative office of which has opened in Kazakhstan recently. Teams of two people of up to 28-30 years old can take part in the contest by filling in the application on the official website before March 21, 2012. The team has to choose one category where it can show its talents: Film (video ads), Print (printed ads), Cyber (Internet ads), Media (developing media strategy), Client (creating a brief for an agency). Participation is free of charge. All the works should be submitted on-line. “We often say: What a cool ad, when are we going to have such good ads ourselves? We hope to have our own cool ads soon. We strive for our advertisements to reach the world level,” official representative of Cannes Lions in Kazakhstan Askhat Uskembayev said. According to him, the representative office wants the jury to have Kazakhstan experts as well, but this requires Kazakhstan to win at least one Cannes Lion. The winners of the national contest will be defined on April 16. The prizes include iPad2 tablets and a trip to the festival to participate in all programs in master classes. International advertisement festival Cannes Lion is considered the most prestigious international festival of ads makers. It has 75 representative offices around the world.