Hot news:
Economic growth kills minority languages: study Islamic State beheads second US reporter Rubio can fight Golovkin as equal Nazarbayev appoints ambassadors to Germany, Romania, Cambodia and Laos Apple says celebs hacked in 'targeted attack' Obama warns stopping Ebola 'will not be easy' Netflix viewers can tip off Facebook friends to shows IMF warns Ukraine may need extra $19 bn in help France's scorned former first lady to publish kiss-and-tell Bieber faces more assault charges in Canada Japanese war film shocks, thrills Venice film fest Welsh golf resort locked down for NATO summit Island airport bid fails as London aims to stay on top Lawyers want Boston bombing trial delayed to Sept 2015 Travel restrictions could worsen Ebola crisis: experts Bezos names new publisher at Washington Post Chris Brown pleads guilty in DC assault case Russia and NATO square off over Ukraine Dethroned Myanmar beauty queen seeks apology before returning crown Russian Foreign Minister Lavrov on Kazakhstan's right to exit Customs Union Kazakhstan ready for various geopolitical risks: Nazarbayev Kazakh researcher develops super large-capacity battery Kazakhstan’s Energy Minister suggests carpooling to save on petrol Nazarbayev University unveils technological park Japan space agency unveils asteroid hunting probe Video of Kazakhstanis in Syria is a manipulation: political expert Kazakhstan MP responds to Vladimir Putin's statement on lack of statehood in Kazakhstan Connoisseurs? Seven out of 10 French 'know little about wine' With rebels at the door, Ukrainian children start school Paris building explosion toll rises to eight Philippine airport bomb plotters planned anti-China attacks: govt Sharks off the menu and on the tourist trail in Palau Kazakhstan’s President commissions Parliament to prevent possible adverse challenges to national economy and security Kazakhstan’s President: Government won’t be cutting down on social obligations Brazil incumbent goes on offensive in presidential debate Mexico investigates huge fish kill in lagoon Second poll shows jump in support for Scottish independence Draghi 'supports' France's call to boost European demand Gabon education minister resigns over exam row Kiev warns of 'great war' with Russia as its forces retreat Ilya Ilyin beats personal clean and jerk record Golovkin nice gentlemen but brings no money: Freddie Roach Heineken says selling Mexican packaging business for $1.2 bn Car bomb found at Philippines' main airport: authorities Search for survivors after six die in Paris building explosion Apparent Hollywood hack attack nabs stars' nude pix China announces national 'Martyrs' Day': report Googling yourself hurts, says Miley Cyrus Obama to spell out message to Putin on former Soviet land Google tests using drones to deliver goods Kenyan commandos on frontline of poaching war Regional powers to hold Lesotho crisis meeting New test fast-tracks diagnosis for malaria Pakistan military leaders to meet after deadly clashes Gene clues to glaucoma risk Tales of war, genocide darken Venice film fest Brain tumour boy in 'stable condition' as parents face court Japan porn queens raise thousands of dollars from 'Boob Aid' Iceland issues red alert after new eruption near volcano 14 detained trying to prevent Faroe Island dolphin hunt Putin calls for talks on 'statehood' of eastern Ukraine Thai PM stacks cabinet with soldiers Putin and Poroshenko agree to solve Ukrainian crisis peacefully Only 20% of infants with heart diseases get help in Kazakhstan Emir Baigazin's Wounded Angel wins Work in Progress at Sarajevo Film Festival ArbatFest-2014: From public art to visual library Kazakhstan offers Singapore to mutually abolish visa regime Zarina Diyas in 3rd round of US Open India's Modi arrives in Japan for visit Fuel deficit creates kilometer-long queues in Kazakhstan Twitter to set up shop in social-media-mad Indonesia Tesco issues new profit warning, slashes dividend Gunmen kill six worshippers at Pakistan shrine Precision in mid-air as rope jumpers soar on Greek isle Volcano erupts in PNG, spewing ash and rock: officials 75 Philippine UN peacekeepers defy Syria rebels Pollution, smoking, roads, obesity kill 4.7m Chinese a year Australian PM to visit India for potential uranium deal Support for Scottish independence growing: poll Google tests using drones to deliver goods Harry Belafonte to receive honorary humanitarian Oscar Eyes on Apple for 'next big thing' on Sept. 9 Erdogan sworn in as Turkey president, opposition storms out German jobless rate unchanged in August: data Cameron urges Scotland to stay as business leaders clash over independence Iraqi Kurdish student uses holiday to fight jihadists Thai court drops murder charge against ex-PM Abhisit Reports of paratrooper deaths need checking: Putin spokesman South Korea's Samsung and LG unveil new smartwatches MH370 may have turned south 'earlier' than thought Worms, flies and humans: how we are related Millions lose Internet access in US Aid convoys trundle into Gaza as ceasefire holds Apple to unveil 'iWatch' on September 9: report Surprise-package Silva shakes up Brazil vote Kia to open $1 billion car assembly plant in Mexico A mother's appeal as fears mount for Syria hostages Galileo satellites not on right orbit: Arianespace Paris relives the joy of liberation, 70 years on US dominates Chinese world university rankings Jasmine and smoke: the allure of Greek summer cinemas Thousands mark Moon death anniversary in S. Korea India stray dogs to be part of security squad‎ Russia okays $150 mn to subsidise World Cup venues Tennis: Kazakhstani Zarina Diyas gets in WTA Top-100 Facebook wants to beam the Internet from the sky

Luring young car buyers with gadgets, nail polish

Thursday, 17.01.2013, 11:09
Comments (0)
Luring young car buyers with gadgets, nail polish
©AFP
From navigation systems serving as game consoles to sound systems doubling as amplifiers and nail polish matching a paint job, automakers are trying new tricks to lure fickle young buyers, AFP reports.

Connected consoles that sync with smartphones to stream music and even read incoming text messages aloud seemed to be almost standard features on most of the cars on display at the Detroit auto show.

"It's difficult to capture this group because they're not brand loyal at this stage in their life," said Joe Vitale, an auto analyst with Deloitte.

Young buyers also have higher expectations than their parents, he said.

They take reliability, quality and safety as a given, want good fuel economy and access to "infotainment" like satellite radio and social media, and -- perhaps like their parents -- want a car that makes a statement.

Aggressive styling, a renewed focus on design, souped-up interiors and zippy small cars are becoming more common on the showroom floor as automakers jostle for position with a group that is expected to soon be buying one in every four cars sold in the US.

"When you build more emotional cars, you get more young people to buy your product," Jim Lentz, head of Toyota Motor Sales USA, said in an interview on the sidelines of the show.

Toyota developed an entirely separate brand -- Scion -- to help it connect with young buyers and get them to develop the kind of brand loyalty their parents have.

One way it connects is through a focus on personalization -- something young buyers care a lot about and for which they are often willing to pay a premium.

Scion offers enthusiasts over 250 different ways to accessorize their cars, including sporty mufflers, lowering springs, graphics to highlight the trim and an interior lighting kit that illuminates the lower level of the interior in green, red, purple and white.

Daimler's Mini brand also focuses on personalization and has got to be the hippest car at the show.

The choices of colors and patterns for the exterior seem endless -- including the classic Union Jack rooftop -- while the interior offers surprises like a hidden glove box and a circular key fob to match the console design.

The joystick-operated sound system shifts the volume on the speakers to match your drive (say, shifting to the right on a turn) and a little goldfish turns good driving into a game by falling out of its bowl if a corner is taken too fast.

Ford certainly doesn't expect that a bottle of nail polish in "Ford Fiesta Storm" alone will bring new buyers to its zippy small car lineup.

It gets them in the door by offering a lot of higher-end features like heated side mirrors and a voice-activated entertainment system that will read incoming tweets aloud in a fuel efficient, funky and low-price little car.

The matching polish perk is part of a broader strategy to get new buyers to make an emotional connection to their cars that will lead them to think of Ford again when it's time to replace their vehicle.

Ditto for Volkswagen's Fender Beetle. It's not a huge seller, but the advanced sound system -- that you can plug your guitar into -- and the stylish interior adds to the already distinctive car's appeal.

Young buyers also want their cars to be more than just a way to get somewhere, said John Mendel, head of sales for American Honda.

"They're looking for the flexibility of being the Swiss Army knife of cars," he told AFP.

Honda is reaching out with an expansion of its small car offerings, like the "urban SUV" concept unveiled on Monday that combines the function of a sport utility with the handling of a small car.

GM has targeted young buyers with its Chevy Spark and Sonic cars, which offer bold design in a small package, bright colors echoed in the interior through stitching and trim, and text-message reading sound systems that link up with smartphones.

But its Equinox SUV and Silverado pickup are also big sellers among millennials looking for more utility.

Hyundai tries to tempt young buyers with power and aggressive styling, but offers a great perk for anxious parents worried about teen drivers: a navigation system that will alert them if the car leaves a pre-set "safety" zone.
Views: 402    Comments: 0
preloader
Add a comment
preloader

2014
2008
2009
2010
2011
2012
2013
2014
September
January
February
March
April
May
June
July
August
September
October
November
December

News
Archive

Mo Tu We Th Fr Sa Su
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30

Feature stories

Поделиться:
Luring young car buyers with gadgets, nail polish
http://en.tengrinews.kz/userdata/news_en/2013/news_16058/thumb_b/photo_24194.jpg
http://en.tengrinews.kz/autos/Luring-young-car-buyers-with-gadgets-nail-polish--16058/